Presented by: Nate Derby, CEO & Chief Data Scientist at Stakana Analytics
Member centricity is the idea that we should focus on the needs of our members to achieve sustainable, valuable relationships.
Using ideas developed by Wharton marketing researcher, Peter Fader, this webinar will cover:
• Performance metrics, product development, member relationship management, and your credit union's culture
• Why credit unions are particularly well-suited for this approach
• Examples from different industries to illustrate how analytics can enhance these efforts
Most of all, You'll take away a greater understanding of focusing on the needs of your most valued members so you can increase long-term engagement with them!
Date: Thursday, March 22, 2018
Time: 11:00 am – 12:00 pm PST (2:00 pm – 3:00 pm EST)
Cost: FREE for MAC members $29 for non-members
About your speaker, Nate Derby
Nate Derby is a marketing statistician specializing in forecasting member behavior. He’s done marketing analytics for Nordstrom, T-Mobile, Visa, Wunderman, Intel, Ste Michelle Wine Estates, and a few smaller organizations, but now does this exclusively for credit unions and community banks through his company, Stakana Analytics. He has a MS in statistics from the University of Washington and does active research in this topic.