The greatness of MAC in a mini conference.

Mini MAC 2017
Thursday, November 2, 2017
2855 E. Guasti Road, Suite 600, Ontario, CA 91761

(CCUL Office)
Breakfast and Registration: 8:30 am – 9am

Sessions: 9am – 1pm pst

Join us for a one-day workshop designed to be perfect for every level of your Marketing team.
This year mini-MAC will focus on member experience and digital engagement. It's definitely an event you won’t want to miss.

$99 for MAC Members | $149 for Non-Members
Can't make it to Ontario? Join us virtually as our partner
C-Sun Studios stream the workshop live to you.


From Obstacles to Stepping Stones: How Correct Handling of Negative Social Media Feedback Can Bring Big Wins to Your Credit Union

For the first time in history, there’s been a major power shift: What you say about your organization is meaningless compared to what others say. Whether your credit union is on Facebook or not, you’re there by virtue of the fact that your members are talking. If they’re happy, chances are they’re not saying much. If they’re NOT happy, then wow -- suddenly they’re motivated to speak, and speak loudly. The bad news? You have less control than ever before. The good news? With the right tools, social media negatives become opportunities for your credit union and open new doors to engage your members and potential members. Join Laura Enock, founder and publisher of CUcontent, for an interactive session on not just how to recognize potentially harmful content, respond person-to-person and measure social media but how to create an environment that won’t spawn negativity.

Behind the Scenes of Creating an Interactive Online Tool

 Creating your own online tool is really more of a choose your own adventure, than an instruction manual. Find out the peaks and pitfalls of Arrowhead Credit Union's experience as they developed a highly-interactive campaign that bridged the online and in-branch experiences. Arrowhead’s SVP of Strategic Marketing, Emily Friesen, will present this case study while answering questions to help you move implementation forward in your own credit union.

User Experience Principles and Strategies for Credit Unions

Credit Unions are at a crossroads today. On one hand there is a discernable movement away from big banks and towards credit unions. But on the other there is pressure to deliver a digital experience that is on par with fintech startups and big banks.

In this session, Subir Kumedan - a User Experience practitioner with deep experience in the financial space - will share key user experience principles covering content organization, consumer journey flows and responsive design to make the overall experience simple and a joy to use.


Special Thanks to our Mini MAC Sponsors