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MAC announced the winners of its 2010 Marketing Awards Competition during MAC's 23rd Annual Conference during the Award Banquet on Thursday, May 27 in Palm Desert, CA at the JW Marriott Hotel. Congratulations to all of the winners!
2010 MACQUEE WINNER
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AltaOne Federal Credit Union
“Good Deeds Done Daily”
Comprehensive Campaign
Wendy Cleveland, VP Marketing/Business Development
Simon + Associates, agency
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| MACQUEE FINALISTS |
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Pacific Beacon Grand Opening Comprensive Campaign
Todd Kern
USA Federal Credit Union
Weber Marketing Group, agency
Asset Division D
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Breakupwithmybank.com
Comprehensive Campaign
Renee Mackanin
LA Financial Credit Union
Big Cat Advertising, agency
Asset Division C |
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WANTED: DreamMaker Youth Term Share Certificate Market Segment Program
Wendy Driver, Joel Andexler, Jeff Lanzen
Century Federal Credit Union
The Designer’s Desk, agency
Asset Division C |
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ACU Rollergirls TV Campaign
America’s Credit Union
Boom Creative, agency
Asset Division C
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AWARD WINNERS
ANNUAL REPORTS
BRONZE
Asset Division B
Carter Federal Credit Union Annual Report 2008 “Your Safe Harbor in Stormy Times”
Laurie Griffith, VP Marketing
Carter Federal Credit Union
The Nicholson Agency, agency
Asset Division C
Making Your Money Work
Michael Duffy, President/CEO, Meghan
Claussen, Director of Sales and Marketing, Chad Hunter, Advertising Manager
Financial Center Credit Union
Asset Division D
the Show - 2008 Annual Report
Roy MacKinnon
First Entertainment Credit Union
Redbeard Communications, agency
Asset Division E
2008 Annual Report - Safe. Strong. Secure.
Kathy Litman, Marketing Team
Technology Credit Union
Asset Division E
Stanford FCU Annual Report
Margaret Wold and Indiana Ortega
Stanford Federal Credit Union
Dobbs & Co., agency
SILVER
Asset Division C
Annual Report 2008
Marketing Department
University Credit Union
Aubrey & Associates, Inc., agency
Asset Division D
Xceed Financial 2008 Annual Report
Team Xceed
Xceed Financial Credit Union
Zamboo, agency
Asset Division E
TCU Annual Report 2008
Travis Credit Union Marketing Department
Travis Credit Union
GOLD
Asset Division D
We Only Have One Name, and it Will be Made of Our Dreams
Mary Anawalt, Paula Tang and Sandra Valdez
Honda Federal Credit Union
Mint Advertising, agency
BROADCAST AND VIDEO
GOLD
Asset Division C
ACU Rollergirls TV Campaign
America’s Credit Union
Boom Creative, agency
COMPREHENSIVE CAMPAIGN
BRONZE
Asset Division B
Stimulus Package Skip-a-Pay Comprehensive Campaign
Laurie Griffith, VP Marketing
Carter Federal Credit Union
The Nicholson Agency, agency
Asset Division C
Adoption Loans
The Marketing Team
America’s Christian Credit Union
Asset Division D
Xceed Financial Platinum Visa (R) Credit Card Introduction
Team Xceed
Xceed Financial Credit Union
Asset Division E
Lions, Tigers and Bears Click-Thru Comprehensive Campaign
Tricia M. Link, JD, LLM Vice President, Community Relations & External Affairs
Mission Federal Credit Union
The LoVecchio Agency, agency
SILVER
Asset Division C
The Giant Deal Comprehensive Campaign
The Marketing Department
CommonWealth Central Credit Union
Data Based Marketing, agency
Asset Division E
E-Statements
TCU Marketing Department
Travis Credit Union
GOLD
Asset Division C
Breakupwithmybank.com Comprehensive Campaign
Renee Mackanin
LA Financial Credit Union
Big Cat Advertising, agency
Asset Division D
Pacific Beacon Grand Opening
Todd Kern
USA Federal Credit Union
Weber Marketing Group, agency
Asset Division D
“Good Deeds Done Daily” AltaOne Federal Credit Union Comprehensive Campaign
Wendy Cleveland
AltaOne Federal Credit Union
Simon+Associates Advertising, agency
DIRECT MAIL LETTER
BRONZE
Asset Division C
“Vroom” Pre-Approved Auto Loan
Todd Nelson, Vice President, Marketing & Communications
AFTRA-SAG Federal Credit Union
GOLD
Asset Division C
Window of Opportunity - Home Improvement Loans
FedChoice Federal Credit Union
Asset Division E
The Alliant Advantage Member Benefit Statement
Alliant Credit Union
DIRECT MAIL SERIES
BRONZE
Asset Division E
Savings
Marketing Team
Pacific Service Credit Union
AdEase Agency, agency
EDITORIAL PUBLIC RELATIONS
GOLD
Asset Division E
HelpingAZ.com Editorial Public Relations
Paul Stull, Senior Vice President of Marketing
Arizona State Credit Union
ELECTRONIC MARKETING
BRONZE
Asset Division C
Breakupwithmybank.com Electronic Marketing
Renee Mackanin
LA Financial Credit Union
Big Cat Advertising, agency
Asset Division E
DCU Show Me Email Campaign
Tanya Albertsen, Sara Haskell, Tim Garner, Jennifer Wood
Digital Federal Credit Union
Priority Integrated Marketing, agency
SILVER
Asset Division B
ATM Screen Ads
Rebecca Romero and Dave Silvestri
Central State Credit Union
Dobbs & Co., agency
Asset Division C
E-Services
Karen Ayers
Visterra Credit Union
Weber Marketing Group, agency
Asset Division D
Xceed Financial Email Marketing to Our Virtual Members
Team Xceed
Xceed Financial Credit Union
Asset Division E
iKinect Summer Splash
Team Kinecta
Kinecta Federal Credit Union
1 Plus One Management Inc., agency
GOLD
Asset Division B
Nikkei News E-mail Marketing
Jeanne Denton (Nikkei Credit Union), Paul J. Bean (Avant Garde Productions)
Nikkei Credit Union
Avant Garde Productions, agency
Asset Division C
Dominion Credit Union Treasure Hunt Promotion
Natalie Baker & Rebecca Patton
Dominion Credit Union
iDiz Incorporated, agency
Asset Division D
Cash for Clunkers Electronic Marketing
Roy MacKinnon
First Entertainment Credit Union
Redbeard Communications, agency
Asset Division E
Lions, Tigers and Bears Click-Thru Campaign
Tricia M. Link, JD, LLM Vice President, Community Relations & External Affairs
Mission Federal Credit Union
The LoVecchio Agency, agency
IMAGE ENHANCEMENT
BRONZE
Asset Division B
Aventa Brand
Sarah Ryals
Aventa Credit Union
Weber Marketing Group, agency
Asset Division C
Corporate Rebrand Image Enhancement
Kelly Baker, VP Business Development, Dan Yee, Marketing Manager
CBC Federal Credit Union
Data Based Marketing, agency
Asset Division E
HawaiiUSA Brand
HawaiiUSA Credit Union
Weber Marketing Group, agency
SILVER
Asset Division B
Big Give
The i4t group: Angela Hollenbeck, Jennifer Miller, and Jessica Marquis
First American Credit Union
Asset Division D
Xceed Financial Holiday Book: A Numbers Guy Adventure
Team Xceed
Xceed Financial Credit Union
Zamboo, agency
Asset Division E
Lucky Money Red Envelope
Marketing Department
NuVision Federal Credit Union
GOLD
Asset Division C
Project 100
Co-op Services Credit Union
Edge Creative Group, agency
Asset Division D
Wildfire Credit Union: New Name and Brand
Linda McGee
Wildfire Credit Union
Weber Marketing Group, agency
Asset Division E
Founding Member Project
Paul Stull, Senior Vice President of Marketing
Arizona State Credit Union
IN BRANCH VIDEO
SILVER
Asset Division E
Discover the Alliant Advantage Video Series
Alliant Credit Union
GOLD
Asset Division E
BECU Motion Graphics Digital Signage
BECU Retail Marketing
Phinney Bischoff Design House, agency
LOGOS
BRONZE
Asset Division C
Sandy Savers Kids Club Logo
Tony Loayza
Gulf Coast Educators FCU
Asset Division D
Xceed Financial President’s Club Logo
Team Xceed
Xceed Financial Credit Union
SILVER
Asset Division B
Aventa Logo
Sarah Ryals
Aventa Credit Union
Weber Marketing Group, agency
Asset Division C
ACU Logo
America’s Credit Union
Boom Creative, agency
Asset Division D
Wildfire Logo
Linda McGee
Wildfire Credit Union
Weber Marketing Group, agency
GOLD
Asset Division C
Breakupwithmybank.com Logo
Renee Mackanin
LA Financial Credit Union
Big Cat Advertising, agency
Asset Division E
HawaiiUSA Logo
HawaiiUSA Credit Union
Weber Marketing Group, agency
MARKET SEGMENT PROGRAM
GOLD
Asset Division C
WANTED: DreamMaker Youth Term Share Certificate Market Segment Program
Wendy Driver, Joel Andexler, Jeff Lanzen
Century Federal Credit Union
The Designer’s Desk, agency
NEWSLETTERS
BRONZE
Asset Division B
Education Credit Union Newsletters
Marketing Department
Education Credit Union
Aubrey & Associates, Inc., agency
Asset Division C
USC Quarterly Member Newsletter
Marketing Department
USC Credit Union
Aubrey & Associates, Inc., agency
Asset Division D
Choices Newsletter
Choices Magazine Team
Franklin Mint Federal Credit Union
SILVER
Asset Division C
AFTRA-SAG FCU Cue Sheet Newsletter
Todd Nelson, Vice President, Marketing & Communications
AFTRA-SAG Federal Credit Union
Asset Division D
the Show (3rd & 4th Qtr., 2009)
Jon Paulson, Director of Marketing; Roy MacKinnon, VP of Marketing
First Entertainment Credit Union
Redbeard Communications, Inc., agency
GOLD
Asset Division D
Student Newsletter
Los Angeles Police Federal Credit Union
Subcat Marketing, agency
NON-AGENCY MATERIALS
GOLD
Asset Division D
“Grand Theft Auto” Refi Promo
Jon Paulson, Director of Marketing; Roy MacKinnon, VP of Marketing
First Entertainment Credit Union
Asset Division E
IRA Campaign 2009 - You’re in Control Non-Agency Materials
Paul Stull, Senior Vice President of Marketing
Arizona State Credit Union
OUTDOOR ALTERNATIVE MEDIA
SILVER
Asset Division C
Breakupwithmybank.com Outdoor Alternative Media
Renee Mackanin
LA Financial Credit Union
Big Cat Advertising, agency
GOLD
Asset Division C
Gulf Coast Educators School Bus
Tony Loayza
Gulf Coast Educators FCU
Asset Division E
BECU Outdoor Alternative Media
Dan Gross, Lonnie Weis, Allison Khoury, Chris Witherspoon, Stephen Black
BECU
DNA Seattle, agency
POINT OF SALE (POS)
BRONZE
Asset Division C
Kauai Community FCU Members Say It Best Product
Terri Kaniho
Kauai Community Federal Credit Union
Dobbs & Co., agency
SILVER
Asset Division C
Red Canoe Kelso Branch Merchandising
Red Canoe Credit Union
Weber Marketing Group, agency
Asset Division D
Wildfire Branch Merchandising
Linda McGee
Wildfire Credit Union
Weber Marketing Group, agency
GOLD
Asset Division C
The Giant Sale Point of Sale
The Marketing Department
CommonWealth Central Credit Union
Data Based Marketing, agency
Asset Division D
USA Fed Merchandising ReFresh
Todd Kern
USA Federal Credit Union
Weber Marketing Group, agency
PRODUCTS/SERVICES BROCHURES
SILVER
Asset Division D
Sharonview Brochure Series
Jennifer Hallmark and Bill Reynard
Sharonview Federal Credit Union
GOLD
Asset Division D
New Members, Owners Manual and Business Brochure
Todd Kern
USA Federal Credit Union
Weber Marketing Group, agency
SINGLE DIRECT MAIL
BRONZE
Asset Division C
Loosen Up A Little
Tony Loayza
Gulf Coast Educators FCU
Asset Division D
Xceed Financial Top Member Mailing
Team Xceed
Xceed Financial Credit Union
SILVER
Asset Division C
Checking Aquisition
Marketing Department
University Credit Union
Aubrey & Associates, Inc., agency
STATEMENTS STUFFERS
SILVER
Asset Division D
Breath Easy Consolidation Loan Statement Stuffer
Roy MacKinnon
First Entertainment Credit Union
The Sacco Group, agency
GOLD
Asset Division E
Youth Savings Account Statement Stuffers
Pacific Service Credit Union
Subcat Marketing, agency
WEBSITES
BRONZE
Asset Division A
Mid-Cities Financial Website
Mid-Cities Financial Credit Union
Subcat Marketing, agency
Asset Division B
Matadors Community Website
Matadors Community Credit Union
Subcat Marketing, agency
Asset Division D
1st Student Microsite
1st United Services Credit Union
Subcat Marketing, agency
Asset Division E
Grow Your Green Savings Challenge
Kathy Litman, Marketing Team
Technology Credit Union
SILVER
Asset Division A
Northwest Georgia Credit Union Website Resign and Implementation www.nwgacu.org
Tiffany Greenway
Northwest Georgia Credit Union
SmartSource Solutions, LLC, agency
Asset Division C
ACU Website Redesign - www.youracu.org
America’s Credit Union
Boom Creative (design), Ainsworth
Studio (programming)
Asset Division D
Xceed Financial Online Blog (www. xperienceonline.org)
Team Xceed
Xceed Financial Credit Union
PTP Media, agency
Asset Division E
HelpingAZ.com website
Paul Stull, Senior Vice President of Marketing
Arizona State Credit Union
GOLD
Asset Division C
Breakupwithmybank.com Website
Renee Mackanin
LA Financial Credit Union
Big Cat Advertising, agency
Asset Division E
Bank Intervention Microsite
Addison Avenue Federal Credit Union
Weber Marketing Group, agency
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