PAST WINNERS

PAST WINNERS

2009 Winners
Posted on 01-15-2010
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MAC 2009 AWARDS COMPETITION RESULTS

 

MACQUEE Winner

"Deals for all Wheels"

Comprehensive Campaign

CoastHills Federal Credit Union

Data Based Marketing

 

Summary of Results

Photos:

 

 

 

MACQUEE Finalists:

Comprehensive Campaign (Asset Division C)

Gift of Gab, FAA First Federal Credit Union, Simon + Associates

 

Direct Mail Series (Asset Division E)

Money for Life, Pacific Service Credit Union, Subcat Marketing

 

Market Segment Program (Asset Division C)

Adventure Savers Kids Club, Valley First Credit Union, Subcat Marketing

 

2009 SILVER AND GOLD AWARD WINNERS

ANNUAL REPORTS

Silver

Asset Division C: $201 million to $500 million

2009 Annual Report: Another Flippin’ Great Year!

Financial Center Credit Union

Andermahr & Company

Image | Summary of Results

 

Asset Division D: $501 million - $1 billion

40 Years in the Making

First Entertainment Credit Union

Redbeard Communications, Inc.

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

2007 Annual Report - Taking our Vision to New Heights

Technology Credit Union

Image | Summary of Results

 

Gold

Asset Division C: $200 million to $500 million

YEARB60K

Gulf Coast Educators Federal Credit Union

Image | Summary of Results

 

Asset Division D: More than $500 million

Choices Issue 1, 2008

Franklin Mint Federal Credit Union

Image | Summary of Results

 

BROADCAST AND VIDEO

Silver

Asset Division D: More than $500 million

Downsize Your Debt

Arkansas Federal Credit Union

Nicholson Communications

Summary of Results

 

Asset Division E: Greater than $1 billion

Mommy Where do Economic Stimulus Checks Come From?

Arizona State Credit Union

Summary of Results

 

Gold

Asset Division D: More than $500 million

Deals for all Wheels

CoastHills Federal Credit Union

Data Based Marketing

Summary of Results

 

Asset Division E: Greater than $1 billion

Livermore, a pretty nice place

Pacific Service Credit Union

AdEase

Summary of Results

 

BUSINESS DEVELOPMENT

Gold

Asset Division C: $201 million to $500 million

Helping You Help Your Employees

Heritage Trust Federal Credit Union

Century Marketing Solutions

Image | Summary of Results

 

COMPREHENSIVE CAMPAIGN

Silver

Asset Division D: $501 million - $1 billion

$150 Checking

NuVision Federal Credit Union

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

Kinecta Green Week

Kinecta Federal Credit Union

Image | Summary of Results

 

Gold

Asset Division C: $200 million to $500 million

Gift of Gab Promotion

FAA First Federal Credit Union

Simon & Associates

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

Safe, Strong, Secure

Technology Credit Union

Image | Summary of Results

 

DIRECT MAIL SERIES

Gold

Asset Division E: Greater than $1 billion

Money for Life

Pacific Service Credit Union

Subcat Marketing

Image | Summary of Results

 

ELECTRONIC MARKETING

Silver

Asset Division D: $501 million - $1 billion

Xceed Financial Credit Union Email Marketing

Xceed Financial Credit Union

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

Go green to get more green

Alliant Credit Union

Image | Summary of Results

 

Gold

Asset Division D: $501 million - $1 billion

GoAheadLaugh

First Entertainment Credit Union

Ayres

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

Tech CU’s Neighborhood Challenge - Imagine the Possibilities!

Technology Credit Union

Image | Summary of Results

 

IMAGE ENHANCEMENT

Silver

Asset Division A: Less than $75 million

Western Healthcare FCU

Western Healthcare Federal Credit Union

Blue Creative

Image | Summary of Results

 

Asset Division B: $75 million to $200 million

Brand

Copperfin Credit Union

Weber Marketing Group

Image | Summary of Results

 

Asset Division D: $501 million - $1 billion

Day at the Zoo! A Day for You! 70th Anniversary Event and Community Spirit Project

Orange County’s Credit Union

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

Brand Awareness

OnPoint Community Credit Union

Weber Marketing Group

Image | Summary of Results

 

Gold

Asset Division C: $200 million to $500 million

Brand

Via Credit Union

Weber Marketing Group

Image | Summary of Results

 

IN BRANCH VIDEO

Silver

Asset Division D: $501 million - $1 billion

Deals for all Wheels

CoastHills Federal Credit Union

Data Based Marketing

Summary of Results

 

INTERNAL MARKETING

Gold

Asset Division E: Greater than $1 billion

Exceed the Limit

Arizona State Credit Union

Image | Summary of Results

 

LOGOS

Silver

Asset Division B: $75 million to $200 million

Name and Logo

Copperfin Credit Union

Weber Marketing Group

Image | Summary of Results

 

Asset Division C: $201 million to $500 million

Adventure Savers Kids Club

Valley First Credit Union

Subcat Marketing

Image | Summary of Results

 

Asset Division D: More than $500 million

lt;p>First500 Logo

 

First Entertainment Credit Union

Redbeard Communications, Inc.

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

Green Kinecta Logo

Kinecta Federal Credit Union

Image | Summary of Results

 

Gold

Asset Division C: $201 million to $500 million

Green Accounts

LA Financial Credit Union

Creative Brand

Image | Summary of Results

 

Asset Division D: $501 million - $1 billion

Xceed Financial Credit Union Logos

Xceed Financial Credit UnionNewGround

Image | Summary of Results

 

MARKET SEGMENT PROGRAM

Silver

Asset Division D: More than $500 million

New Member Matrix Mail - Age 25 to 34

Philadelphia Federal Credit Union

Cuadpro Marketing

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

Life 101

Pacific Service CU

Subcat Marketing

Image | Summary of Results

 

Gold

Asset Division C: $201 million to $500 million

Adventure Savers Kids Club

Valley First Credit Union

Subcat Marketing

Image | Summary of Results

 

Asset Division D: $501 million - $1 billion

UCA Back to School

Arkansas Federal Credit Union

Nicholson Communications

Image | Summary of Results

 

NEWSLETTER

Silver

Asset Division A: Less than $75 million

Financial Access

Alameda Credit Union

Blue Creative

Image | Summary of Results

 

Asset Division C: $201 million to $500 million

Common Bond, 1950s Style - 50th Year Newsletter Series

America’s Christian Credit Union

Image | Summary of Results

 

Asset Division D: $501 million - $1 billion

Choices Issues 2 & 3, 2008

Franklin Mint Federal Credit Union

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

Members Circle newsletter

Alliant Credit Union

Image | Summary of Results

 

Gold

Asset Division C: $201 million to $500 million

RealTime

Sunmark Federal Credit Union

Priority

Image | Summary of Results

 

Asset Division D: $501 million - $1 billion

the Show (2nd & 3rd Qtr., 2008)

First Entertainment Credit Union

Redbeard Communications, Inc.

Image | Summary of Results

 

NEWSPAPER/MAGAZINE AD

Silver

Asset Division B: $75 million to $200 million

2008 Guild of America Ads

Musicians’ Interguild Credit Union

Cuadpro Marketing

Image | Summary of Results

 

Gold

Asset Division B: $75 million to $200 million

Checking Promo 2008

Carter Federal Credit Union

Nicholson Communications

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

Money for Life

Pacific Service Credit UnionSubcat Marketing

Image | Summary of Results

 

NON-AGENCY MATERIALS

Silver

Asset Division C: $201 million to $500 million

New Teacher Loan Brochure

Gulf Coast Educators FCU

Image | Summary of Results

 

OUTDOOR ALTERNATIVE MEDIA

Silver

Asset Division C: $201 million to $500 million

Mobile Branch

Pacific Marine Credit Union

The LoVecchio Agency

Image | Summary of Results

 

Gold

Asset Division D: More than $500 million

“ATMs Don’t Float...Go Figure” banners

AltaOne Federal Credit Union

Image | Summary of Results

 

PLASTIC ACCESS CARD DESIGN

Silver

Asset Division E: Greater than $1 billion

Kinecta Visa Signature Credit Union

Kinecta Federal Credit Union

Image | Summary of Results

 

Gold

Asset Division D: More than $500 million

Go! Youth Debit Card

Texas Trust Credit Union

Subcat Marketing

Image | Summary of Results

 

POINT OF SALE (POS)

Silver

Asset Division C: $200 million to $500 million

Gift of Gab Standee

FAA First Federal Credit Union

Image | Summary of Results

 

Asset Division D: More than $500 million

"Word on the Street” Auto Promo

First Entertainment Credit Union

Redbeard Communications, Inc.

Image | Summary of Results

 

Asset Division E: Greater than $1 billion

iKinect Pop-Up Banner

Kinecta Federal Credit Union

Image | Summary of Results

 

Gold

Asset Division C: $201 million to $500 million

Puyallup Branch Merchandising

Red Canoe Credit Union

Weber Marketing Group

Image | Summary of Results

 

Asset Division D: More than $500 million

Green Branch Prototype

Columbia Credit Union

Weber Marketing Group

Image | Summary of Results

 

PRODUCTS/SERVICE BROCHURES

Silver

Asset Division C: $201 million to $500 million

AFTRA-SAG FCU Member Benefits Brochure

AFTRA-SAG Federal Credit Union

Image | Summary of Results

 

Asset Division D: $501 million - $1 billion

Stanford FCU Brochure Series

Stanford Federal Credit Union

Dobbs & Co.

Image | Summary of Results

 

SINGLE DIRECT MAIL

Silver

Asset Division A: Less than $75 million

The CURE

Kaiperm North Bay Federal Credit Union

Blue Creative

Image | Summary of Results

 

Asset Division B: $75 million to $200 million

No Strings Attached Checking

Eagle Community Credit Union

Image | Summary of Results

 

Asset Division D: $501 million - $1 billion

Work Hard, Play Harder

Los Angeles Firemen’s Credit Union

Axess Grafx

Image Image | Summary of Results

 

Asset Division E: Greater than $1 billion

We’d like to have you over for a glass of wine!

Pacific Service CU

AdEase

Image | Summary of Results

 

Gold

Asset Division C: $201 million to $500 million

Go Green, Save Green

Gulf Coast Educators Federal Credit Union

Image | Summary of Results

 

Asset Division D: $501 million - $1 billion

MEMBERS Financial Services Seminar Invitation

Clearview Federal Credit Union

Image | Summary of Results

 

WEBSITES

Silver

Asset Division A: Less than $75 million

Bridgeport Fire Department Employees FCU Website Redesign

Bridgeport Fire Department Employees Federal Credit Union

SmartSource Solutions, LLC

Image | Summary of Results

 

PAST WINNERS

PAST WINNERS