Wednesday, April 7, 2010
 

To view a flash file with the audio and slides incorporated, click here.

Please note: Once the session loads, you will need to turn the volume up on your computer speakers.

This presentation with help explain how young adults think, how they choose products and services, and what they look for in choosing financial institutions. Using examples from financial industry and non-industry organizations’ best practices to reach young adults, this session is intended to leave marketers and executives with a list of action items for ideas and things they can implement at their financial institution.

Topics covered:

- Understanding generational characteristics of Generation Y and what drives their choices of products and services

- Examples of financial institutions successfully reaching Generation Y

- Influences of social media and Web 2.0

- New product and service innovations

- Best practices to reach young adults from outside the financial industry

- The evolution of media and best approaches to reach Generation Y

About the Speaker... Bryan Sims is the 26-year-old founder and CEO of brass MEDIA Inc. brass MEDIA Inc, is a socially driven media and technology company dedicated to helping young adults better understand money. Through their flagship products brass MAGAZINE and the brass STUDENT PROGRAM, in addition to other web, video and audio products and services, brass MEDIA Inc. provides direct, intelligent, and entertaining information to young adults about the money side of life™.

Media giants like Entrepreneur, BusinessWeek, and American Public Media have taken note of both Bryan’s and brass’ successes. Businessweek.com readers voted him as one of their favorite “Best Entrepreneurs Under 25” in 2007. In 2008, brass MEDIA Inc. became one of the fastest growing private companies in the United States, joining Inc. Magazine’s notable Inc. 500 list. brass was simultaneously ranked the 6th fastest growing private company in Oregon by the Portland Business Journal.

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